What is a Book Tour?

Tour is defined as a journey in which several different places are visited to showcase or promote something. which is basically what a book tour is all about, only it’s online and can be hosted on various platforms (Social Media & Blogs) and formats.

The tour participants of interest here are passionate readers with literary platforms, who not only read books but also review, discuss, engage with and talk about them with other readers.

Book tours occur in a specific timeframe where the book in question is promoted across the selected platforms that meet the criteria and target audience for the books.

Book Tours typically start right before a book is launched and ends a bit after it has been published.

How Does it Work?

The NBB Book Tours is a service, which aim is to assist with creating awareness and promotion around, during and right after the launch of a book, published mostly by independent authors and small presses.

I pitch your book to a series of online readers who are the best fit for your story and after they’ve signed on, I work with these readers to schedule your virtual appearances on their platforms.

All posts will include information about the book and its author, and can also feature Q&A’s (answered by the author), guest posts (written by the author), excerpts, book reviews (from the readers) etc.

Hosting a book tour:

NBB Book Tours only accepts fiction genres such as New Adult, Young Adult, Contemporary, Romance, Fantasy, Mystery/Thriller, Crime, Erotica & Historical
Booking with Naija Book Bae should occur at least Three Months in advance.
The duration of the blog tour being hosted is either 5 or 10 Working Days.
ARCs or Finished Copies of the book must be ready. For physical copies, author/publicist cover mailing expenses as well as provide the hard copies of the book for reviewers.
Have materials for the book ready i.e. front cover, synopsis, excerpts & purchase links
If interviews & guest posts are granted, the author must promptly respond.
Author’s information must be ready i.e. photograph, 150 words bio, social media links & authors website.
Giveaway of copy(ies) of the book, but it’s not compulsory.
Custom Banner for the Tour is needed.